Bernhard

Although I haven’t posted my finished work for Jack & Jill & Fool on the Hill (it’s forthcoming), I need to continue to move forward. My current work is a news headline in the style of Lucian Bernhard.

Via Wikipedia, I learned that Bernhard was a “German graphic designer…through the first half of the 20th century…”

He was influential in helping create the design style known as Plakatstil (Poster Style), which used reductive imagery and flat-color as well as Sachplakat (‘object poster’) which restricted the image to simply the object being advertised and the brand name. He was also known for his designs for Stiller shoes, Manoli cigarettes, and Priester matches.

Here, an example of his work for Manoli (in 1910-11):

And here, an example of his work for Stiller shoes (in 1908):

Wikipedia lists several typfaces that will be invaluable to me in the process of emulating Bernhard’s work.

Typeface will be executed in illustrator, while imagery will be arranged in photoshop. Ideally, I’d like to be able to vector the primary image that I choose to use in the poster in illustrator, as Bernhard’s style lends well to that, but we’ll see how it goes. My skills in Illustrator are sorely lacking.

The piece must contain a headline from a newspaper (current event) and then, of course, imagery to match, but all must be rendered in Bernhard’s style.

I believe the headline I am going to use is one from the Denver Post from a few weeks ago: Gun debate locked and loaded. Witty headline writer is at it again. I really enjoy the punnery in the headline and it lends well to a single graphical image.

More examples of Bernhard’s work:


1913


A World War I German propaganda poster urging the sale of war bonds in the Plakastil style pioneered by Lucian Bernhard.


Lucian Bernhard, Priester Matches, 1909 by kitchener.lord on Flickr

The Priester Match poster is a watershed document of modern graphic design, or rather, proto-Modern design. Its composition is so stark and its colors so startling that it captures the viewer’s eye in an instant. Before 1906, when the poster first appeared on the streets of Berlin, persuasive simplicity was a rare thing in most advertising: posters, especially, tended to be wordy and ornate. No one had yet heard of its young creator, who, thanks to this poster, was to influence the genre of advertising known as the Sachplakat, or object poster.

Hail Bernhard the Magnificent

To be continued.

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Nuggets: Waiting for Superman

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Gun Debate Locked, Loaded

Mars Rover Drills Deep

Climbing price of fuel won’t shift into reverse soon

Northeast digs out after blizzard

Love your heart

Treating Addiction

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